VisitBritain is the national tourism agency, responsible for marketing Britain worldwide & developing Britain’s visitor economy. It is a non-departmental public body sponsored by the Department for Culture, Media and Sport. Provisional full-year figures for 2014 show that it was a record year for overseas visitor spending in the UK at £21.73bn, 3% up on 2013 and a record in both nominal and real terms.
Board members work with management to formulate the Board’s strategy for discharging its statutory duties and to ensure that it fulfils the aims and objectives set out in its founding legislation, the Development of Tourism Act, 1969 and by the Secretary of State. The Board is also responsible for working with management to: –
• Identify opportunities or threats to VisitBritain’s ability to deliver its strategy
• Create a culture marked by high standards of corporate governance and propriety
• Ensure VisitBritain operates within the conditions attached to its grant-in-aid and all other relevant guidance relating to the use of public funds.
The two new board members should be able to demonstrate:
- Sound intellect and judgment, strategic decision making skills, and the ability to operate effectively at Board level or equivalent;
- Good communication skills, and the ability to act as an ambassador for VisitBritain as required
- An interest in the strategic issues facing tourism over the next decade
- A willingness and the skills to participate in either the Remuneration or Audit Committees if invited to do so.
- An awareness of the responsibilities and obligations of being on a Public sector board
Demonstrable expertise in one or more of the following areas is also desirable:
• Marketing and digital transformation – preferably gained in a global organisation
• The tourism and hospitality sector
• The retail sector
• Regional development
VisitBritain works closely with the official tourism bodies for London, England, Scotland & Wales when creating its programmes. These involve a wide range of partners in the UK & overseas including government agencies such as UKTI, the FCO and British Council, airlines & agencies such as BA and Expedia and global brands such as English Premier League.
Dr Michael Cantlay, and Penelope, Viscountess Cobham, as Chairmen of Visit Scotland and VisitEngland respectively, are ex officio members of the board. The Wales Tourist Board was abolished in 2006 and its functions were transferred in to the Welsh Assembly. The Welsh Assembly Government has appointed Dan Clayton Jones OBE to the Board.
To apply, please send:
- a CV of no more than three sides of A4;
- a supporting statement of not more than three sides of A4, setting out how you meet the specification for the role – make sure you refer to the role specification available for download here;
the two Monitoring Forms concerning your personal information and political activity, and the Declaration of Interests Form. Download these to your computer’s desktop – the forms can then be completed at your convenience.
Completed applications should preferably be emailed to: firstname.lastname@example.org – please put VisitBritain in the Subject line.
Or, if this is not possible, post a hard copy to David Goodwin, Public Appointments Unit, Dept for Culture, Media and Sport, 100 Parliament Street, London SW1A 2BQ, by 5pm on 13 July 2015.
In case of difficulty, please contact David Goodwin in the DCMS Public Appointments Unit on 020 7211 2310.
Download the application and information documents at